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ADVANTAGES OF SMS
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SMS is Mobile
SMS messaging is not tied down to terminals but is an inherently mobile
technology. The widespread adoption of this technology means that even remote
or mobile areas of an organization can be given access to physically fixed data.
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The traveling salesman can be given access to the company's inventory data...
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The courier can update a database with delivery schedules the second he
actually deliver the package and the customer can be notified the second
after...
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Students can check their grades and enroll for courses even during vacations...
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Fleet operators can check the location of vehicles online through GPS
(Global Positioning System) enabled mobile devices etc...
SMS is a technology that is designed to be mobile from the ground up and the new
business opportunities that it opens up is beginning to dawn on business managers.
SMS is Always On
SMS is available 24 hours a day, seven days a week and people carry around
their mobile phones. Hence, customers, business partners and employees readily
receive messages sent.
SMS is Low Cost
Sending a message via SMS is low cost to the enterprise and low cost for
the customers inquiring information from your company. While WAP (Wireless
Access Protocol) and Mobile Internet can offer more information per connection,
it requires you to establish pretty long winding access procedures and may
easily cost 10 to 100 times more than the quick and specific request of a SMS
message.
SMS is Available
SMS is already an integrated part of any mobile phone and is becoming available
in such devices as cameras, PDAs, computers and even clothes! Its delivery is tied
to the GSM (Europe, Asia and Africa), TDMA and CDMA (USA and Canada) networks of
mobile operators; this however is becoming less of an issue because even the remotest
corners of the world, now have some kind of coverage.
SMS is Fast
As a communication technology, SMS is fast to adapt, learn, and deploy. The technology
is not dependent on large network installations or fixed landlines that can take weeks
or months to deploy. With a deployment using the IC Jacobsen ISMS Server it has now
become incredibly easy to integrate SMS to all existing services like Email, Chat,
Databases and applications.
SMS is Secure
A big difference between SMS and the Internet is that through ISMS all users are
easily identifiable through their telephone number. This number can be used together
with other authentication schemes like pin codes and passwords to ensure that only
authorized users have access to confidential information or functions. Security is
a feature built into the ISMS product and this increases the usability to server and
network administration, sales applications, POS and payment gateways etc. This is all
done with a much higher level of security than traditional Internet access.
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